I have always, and I mean always, thought that the letters in ASA stand for American Speed Association. Now I know that is what the always USED to stand for, before the days of Steve Dale.
But the last few days have been spent arguing with someone (No, not Hollywood) that insist that it does NOT stand for that anymore.
If ASA in ASALM doesn't stand for American Speed Association, can someone please tell me what it does stand for then??? I am hoping maybe someone from the Varney Family could answer this.
Thank You!!!!
Full Version: Question
Ed, I am right with you on what the letters ASA mean. I always knew them to mean American Speed Association also.
Geez, I thought all of us old timers knew that......
Geez, I thought all of us old timers knew that......
ASALM is differnt than the ASA (American Speed Association)
You can check out the ASA website at www.asaracing.com
ASALM gets confused with the ASA Midwesttour. You can check out their site also. www.asamidwesttour.com
ASALM is a creat motor car
ASA Midwest Tour is the Super Late Model Series
You can check out the ASA website at www.asaracing.com
ASALM gets confused with the ASA Midwesttour. You can check out their site also. www.asamidwesttour.com
ASALM is a creat motor car
ASA Midwest Tour is the Super Late Model Series
That is all true, norules, but I am pretty sure that the acronym ASA still stands for American Speed Association. I am pretty sure you are correct, Ed.
The ASALMS started as the USPRO Cup Series I believe 5 or 6 years ago. The series was then purchased by ASA and then named the ASA Late Model Series. Following this sale, the ASA Late Model Series was bought out from Steve Dale by Ron Varney and became its own entity separate from ASA, although the name still remains the same. But the acronym ASA still stands for American Speed Association, although it is no longer affiliated with the ASA Midwest Tour or the ASA Member track program.
This is how I understand the deal but I could be wrong.
The ASALMS started as the USPRO Cup Series I believe 5 or 6 years ago. The series was then purchased by ASA and then named the ASA Late Model Series. Following this sale, the ASA Late Model Series was bought out from Steve Dale by Ron Varney and became its own entity separate from ASA, although the name still remains the same. But the acronym ASA still stands for American Speed Association, although it is no longer affiliated with the ASA Midwest Tour or the ASA Member track program.
This is how I understand the deal but I could be wrong.
QUOTE (TT22KH @ Aug 13 2008, 08:35 PM) 
That is all true, norules, but I am pretty sure that the acronym ASA still stands for American Speed Association. I am pretty sure you are correct, Ed.
The ASALMS started as the USPRO Cup Series I believe 5 or 6 years ago. The series was then purchased by ASA and then named the ASA Late Model Series. Following this sale, the ASA Late Model Series was bought out from Steve Dale by Ron Varney and became its own entity separate from ASA, although the name still remains the same. But the acronym ASA still stands for American Speed Association, although it is no longer affiliated with the ASA Midwest Tour or the ASA Member track program.
This is how I understand the deal but I could be wrong.
The ASALMS started as the USPRO Cup Series I believe 5 or 6 years ago. The series was then purchased by ASA and then named the ASA Late Model Series. Following this sale, the ASA Late Model Series was bought out from Steve Dale by Ron Varney and became its own entity separate from ASA, although the name still remains the same. But the acronym ASA still stands for American Speed Association, although it is no longer affiliated with the ASA Midwest Tour or the ASA Member track program.
This is how I understand the deal but I could be wrong.
You are incorrect. Found this on another message board. The "American Speed Association" name is owned by Racing Speed Associates and Dennis Huth.
Hopefully…this explanation below will try to help clear up some confusion that is being noticed on here.
First…let’s talk about the American Speed Association that is now owned by Dennis Huth. Huth recently purchased the entire American Speed Association name from Steve Dale. Dale previously owned the American Speed Association which included its well known ASA National Tour that had its last race in 2004 from the famous Rex Robbins family in early 2003.
One of the things that Dale got with the purchase was the ASA Member Track program which Robbins started in 2001. The member track program was a gleam in the eye and never took off. In 2003, Dennis Huth was brought in to run the ASA Member Track program as Dale formed a new LLC “ASA Member Track.” Huth also brought in the Speed Truck Challenge, now known as the ASA Speed Truck Challenge Series.
Later, when Dale formed the ASA Late Model Series, LLC, he made Varney a minority partner. Both the ASA Member Track and ASA Late Model Series were formed under the master corporation “American Speed Association.”
When the ASA National Tour ended, Huth purchased the Member Track program LLC and was given use of the ASA name under the contract and the series that he brought in to the American Speed Association family at the end of 2004 from Steve Dale. Varney purchased the LLC for the ASA Late Model Series and was given use of the ASA name under a contract. This past year, Huth purchased the rights of the master corporation of American Speed Association from Dale which holds the contracts for the ASA Late Model Series and ASA Member Track Program.
The ASA Member Track program has over 30 tracks in it throughout the United States.
There are two huge benefits with being a member of the ASA Member Track program.
First, is the insurance, ASA members in good standing are eligible for a $500,000 Excess Medical Benefit as well as a $20,000 Accidental Death and Dismemberment Benefit. Coverage for the member begins while traveling to a location promoting an ASA-sanctioned event and continues until arrival home again. The American Speed Association is the only sanctioning body to offer insurance coverage which extends beyond the boundary of the racetrack itself (complete details are available online at www.ASA-Racing.com).
Second, is the recently announced ASA Member Track National Championship. You can read more about this at (http://www.asaracing.com/story.asp?StoryID=7859). The National Champion will receive a cash award and a test session with Joe Gibbs Racing.
The American Speed Association sanctions nine regional series across the United States including: ASA Midwest Tour, ASA Southeast Asphalt Tour, ASA Northwest Tour, ASA Speed Truck Challenge, and more. But it does not sanction the ASA Late Model Series.
When the ASA Late Model Series was started, Dale started a brand new corporation and he brought in Varney as a minority owner. At the end of the 2004 season, Ron Varney purchased the LLC and was granted “use” of the ASA name for the ASA Late Model Series.
Huth was contacted about this for some in-depth facts for this report and he declined to be quoted but he did say that he reads some of the reports and wonders where people come up with some of the stuff. But he believes in approaching everything on a professional level and refuses to try this case or the facts in the press.
In an interview that Ron Varney did prior to the start of the 2006 season, he stated...
“The ASA Late Model Series was formed when my series (USPRO) merged with the old ASA. Steve Dale and myself were the only two people who owned the renamed ASA Late Model Series. In November of 2004, I purchased Steve's portion of the business, which I now own 100%. So the answer is no, we have no affiliation with the American Speed Association or Steve Dale or anyone else.
Also to set the record straight, the ASA Late Model Series has never and will never be affiliated with the ASA Member Track Program or Dennis Huth.
The ASA Late Model Series has chosen its own path and direction and we see ourselves as a totally unique and innovative series with our own rules and our own creative development plan that focuses on reviving short-track racing throughout the country. What we do is promote short track racing with the crate motor, template body package with cost limitations on parts that appeal to everyone. We race at a number of venues throughout the country and encourage tracks to implement our rules package to make racing affordable for everyone.” (Source: http://www.motorsport.com/news/article.asp...496&FS=ASA)
According to multiple sources, the lawsuit that was filed is because both Huth and Varney, through their respective companies, were given rights to use the ASA name in front of their various entities from the American Speed Association, LLC which was owned by Steve Dale. In papers obtained for this report, it was found that the lawsuit concerns the trade marking of the ASA Late Model Series by Varney. The example an attorney gave was “it’s no different than someone who buys a McDonalds franchise. They can use the McDonalds trademark, but they cannot own it.” When Huth purchased the American Speed Association, he purchased the rights of the trademarks, which he only had the rights to “use” before, just like Varney did with his.
Hopefully, this will clear up any confusion.
I think I'm more confused. 
Ed, as far as I'm concerned ASA stands for American Speed Association.
As far as the trademark, I really don't care.
To end confusion, I think Varney should change the name.
I like the SCS Racing. Super Crate Series, making champions since "whatever year USPRO started".
Dale
Ed, as far as I'm concerned ASA stands for American Speed Association.
As far as the trademark, I really don't care.
To end confusion, I think Varney should change the name.
I like the SCS Racing. Super Crate Series, making champions since "whatever year USPRO started".
Dale
QUOTE (buckrogers @ Aug 14 2008, 07:38 AM)
You are incorrect. Found this on another message board. The "American Speed Association" name is owned by Racing Speed Associates and Dennis Huth.
Hopefully…this explanation below will try to help clear up some confusion that is being noticed on here.
First…let’s talk about the American Speed Association that is now owned by Dennis Huth. Huth recently purchased the entire American Speed Association name from Steve Dale. Dale previously owned the American Speed Association which included its well known ASA National Tour that had its last race in 2004 from the famous Rex Robbins family in early 2003.
One of the things that Dale got with the purchase was the ASA Member Track program which Robbins started in 2001. The member track program was a gleam in the eye and never took off. In 2003, Dennis Huth was brought in to run the ASA Member Track program as Dale formed a new LLC “ASA Member Track.” Huth also brought in the Speed Truck Challenge, now known as the ASA Speed Truck Challenge Series.
Later, when Dale formed the ASA Late Model Series, LLC, he made Varney a minority partner. Both the ASA Member Track and ASA Late Model Series were formed under the master corporation “American Speed Association.”
When the ASA National Tour ended, Huth purchased the Member Track program LLC and was given use of the ASA name under the contract and the series that he brought in to the American Speed Association family at the end of 2004 from Steve Dale. Varney purchased the LLC for the ASA Late Model Series and was given use of the ASA name under a contract. This past year, Huth purchased the rights of the master corporation of American Speed Association from Dale which holds the contracts for the ASA Late Model Series and ASA Member Track Program.
The ASA Member Track program has over 30 tracks in it throughout the United States.
There are two huge benefits with being a member of the ASA Member Track program.
First, is the insurance, ASA members in good standing are eligible for a $500,000 Excess Medical Benefit as well as a $20,000 Accidental Death and Dismemberment Benefit. Coverage for the member begins while traveling to a location promoting an ASA-sanctioned event and continues until arrival home again. The American Speed Association is the only sanctioning body to offer insurance coverage which extends beyond the boundary of the racetrack itself (complete details are available online at www.ASA-Racing.com).
Second, is the recently announced ASA Member Track National Championship. You can read more about this at (http://www.asaracing.com/story.asp?StoryID=7859). The National Champion will receive a cash award and a test session with Joe Gibbs Racing.
The American Speed Association sanctions nine regional series across the United States including: ASA Midwest Tour, ASA Southeast Asphalt Tour, ASA Northwest Tour, ASA Speed Truck Challenge, and more. But it does not sanction the ASA Late Model Series.
When the ASA Late Model Series was started, Dale started a brand new corporation and he brought in Varney as a minority owner. At the end of the 2004 season, Ron Varney purchased the LLC and was granted “use” of the ASA name for the ASA Late Model Series.
Huth was contacted about this for some in-depth facts for this report and he declined to be quoted but he did say that he reads some of the reports and wonders where people come up with some of the stuff. But he believes in approaching everything on a professional level and refuses to try this case or the facts in the press.
In an interview that Ron Varney did prior to the start of the 2006 season, he stated...
“The ASA Late Model Series was formed when my series (USPRO) merged with the old ASA. Steve Dale and myself were the only two people who owned the renamed ASA Late Model Series. In November of 2004, I purchased Steve's portion of the business, which I now own 100%. So the answer is no, we have no affiliation with the American Speed Association or Steve Dale or anyone else.
Also to set the record straight, the ASA Late Model Series has never and will never be affiliated with the ASA Member Track Program or Dennis Huth.
The ASA Late Model Series has chosen its own path and direction and we see ourselves as a totally unique and innovative series with our own rules and our own creative development plan that focuses on reviving short-track racing throughout the country. What we do is promote short track racing with the crate motor, template body package with cost limitations on parts that appeal to everyone. We race at a number of venues throughout the country and encourage tracks to implement our rules package to make racing affordable for everyone.” (Source: http://www.motorsport.com/news/article.asp...496&FS=ASA)
According to multiple sources, the lawsuit that was filed is because both Huth and Varney, through their respective companies, were given rights to use the ASA name in front of their various entities from the American Speed Association, LLC which was owned by Steve Dale. In papers obtained for this report, it was found that the lawsuit concerns the trade marking of the ASA Late Model Series by Varney. The example an attorney gave was “it’s no different than someone who buys a McDonalds franchise. They can use the McDonalds trademark, but they cannot own it.” When Huth purchased the American Speed Association, he purchased the rights of the trademarks, which he only had the rights to “use” before, just like Varney did with his.
Hopefully, this will clear up any confusion.
Hopefully…this explanation below will try to help clear up some confusion that is being noticed on here.
First…let’s talk about the American Speed Association that is now owned by Dennis Huth. Huth recently purchased the entire American Speed Association name from Steve Dale. Dale previously owned the American Speed Association which included its well known ASA National Tour that had its last race in 2004 from the famous Rex Robbins family in early 2003.
One of the things that Dale got with the purchase was the ASA Member Track program which Robbins started in 2001. The member track program was a gleam in the eye and never took off. In 2003, Dennis Huth was brought in to run the ASA Member Track program as Dale formed a new LLC “ASA Member Track.” Huth also brought in the Speed Truck Challenge, now known as the ASA Speed Truck Challenge Series.
Later, when Dale formed the ASA Late Model Series, LLC, he made Varney a minority partner. Both the ASA Member Track and ASA Late Model Series were formed under the master corporation “American Speed Association.”
When the ASA National Tour ended, Huth purchased the Member Track program LLC and was given use of the ASA name under the contract and the series that he brought in to the American Speed Association family at the end of 2004 from Steve Dale. Varney purchased the LLC for the ASA Late Model Series and was given use of the ASA name under a contract. This past year, Huth purchased the rights of the master corporation of American Speed Association from Dale which holds the contracts for the ASA Late Model Series and ASA Member Track Program.
The ASA Member Track program has over 30 tracks in it throughout the United States.
There are two huge benefits with being a member of the ASA Member Track program.
First, is the insurance, ASA members in good standing are eligible for a $500,000 Excess Medical Benefit as well as a $20,000 Accidental Death and Dismemberment Benefit. Coverage for the member begins while traveling to a location promoting an ASA-sanctioned event and continues until arrival home again. The American Speed Association is the only sanctioning body to offer insurance coverage which extends beyond the boundary of the racetrack itself (complete details are available online at www.ASA-Racing.com).
Second, is the recently announced ASA Member Track National Championship. You can read more about this at (http://www.asaracing.com/story.asp?StoryID=7859). The National Champion will receive a cash award and a test session with Joe Gibbs Racing.
The American Speed Association sanctions nine regional series across the United States including: ASA Midwest Tour, ASA Southeast Asphalt Tour, ASA Northwest Tour, ASA Speed Truck Challenge, and more. But it does not sanction the ASA Late Model Series.
When the ASA Late Model Series was started, Dale started a brand new corporation and he brought in Varney as a minority owner. At the end of the 2004 season, Ron Varney purchased the LLC and was granted “use” of the ASA name for the ASA Late Model Series.
Huth was contacted about this for some in-depth facts for this report and he declined to be quoted but he did say that he reads some of the reports and wonders where people come up with some of the stuff. But he believes in approaching everything on a professional level and refuses to try this case or the facts in the press.
In an interview that Ron Varney did prior to the start of the 2006 season, he stated...
“The ASA Late Model Series was formed when my series (USPRO) merged with the old ASA. Steve Dale and myself were the only two people who owned the renamed ASA Late Model Series. In November of 2004, I purchased Steve's portion of the business, which I now own 100%. So the answer is no, we have no affiliation with the American Speed Association or Steve Dale or anyone else.
Also to set the record straight, the ASA Late Model Series has never and will never be affiliated with the ASA Member Track Program or Dennis Huth.
The ASA Late Model Series has chosen its own path and direction and we see ourselves as a totally unique and innovative series with our own rules and our own creative development plan that focuses on reviving short-track racing throughout the country. What we do is promote short track racing with the crate motor, template body package with cost limitations on parts that appeal to everyone. We race at a number of venues throughout the country and encourage tracks to implement our rules package to make racing affordable for everyone.” (Source: http://www.motorsport.com/news/article.asp...496&FS=ASA)
According to multiple sources, the lawsuit that was filed is because both Huth and Varney, through their respective companies, were given rights to use the ASA name in front of their various entities from the American Speed Association, LLC which was owned by Steve Dale. In papers obtained for this report, it was found that the lawsuit concerns the trade marking of the ASA Late Model Series by Varney. The example an attorney gave was “it’s no different than someone who buys a McDonalds franchise. They can use the McDonalds trademark, but they cannot own it.” When Huth purchased the American Speed Association, he purchased the rights of the trademarks, which he only had the rights to “use” before, just like Varney did with his.
Hopefully, this will clear up any confusion.
I am sure that is all true.
But all we are asking is if the acronym ASA in ASA Late Model Series stands for American Speed Association, and I would argue that it still does, regardless if they are affiliated with Huth.
QUOTE (TT22KH @ Aug 14 2008, 10:11 PM)
I am sure that is all true.
But all we are asking is if the acronym ASA in ASA Late Model Series stands for American Speed Association, and I would argue that it still does, regardless if they are affiliated with Huth.
But all we are asking is if the acronym ASA in ASA Late Model Series stands for American Speed Association, and I would argue that it still does, regardless if they are affiliated with Huth.
In the eyes of a true race fan, it will always be AMERICAN SPEED ASSOCIATION! lol
Greg
QUOTE (TT22KH @ Aug 14 2008, 07:11 AM)
I am sure that is all true.
But all we are asking is if the acronym ASA in ASA Late Model Series stands for American Speed Association, and I would argue that it still does, regardless if they are affiliated with Huth.
But all we are asking is if the acronym ASA in ASA Late Model Series stands for American Speed Association, and I would argue that it still does, regardless if they are affiliated with Huth.
Legally it doesn't for the ASA Late Model Series. "American Speed Association" is owned by Huth, ASALMS cannot say that it does stand for that.
Click on the the motorsport.com link and read the answers from Mr. Varney carefully. He even says he has no affiliation.
I will say this and quickly get out of this conversation since I don't want any part of it, but feel the need to shed some light on this subject....
I was not allowed to say "American Speed Association" over the public address system nor in any radio / T.V. shows when I worked for the ASA Late Model Series.
I worked for the series for 3 1/2 years and NEVER got an answer from anyone within the series as to what the letters A.S.A. in ASA Late Model Series meant!
Just my $0.02....
I was not allowed to say "American Speed Association" over the public address system nor in any radio / T.V. shows when I worked for the ASA Late Model Series.
I worked for the series for 3 1/2 years and NEVER got an answer from anyone within the series as to what the letters A.S.A. in ASA Late Model Series meant!
Just my $0.02....
I stand corrected.
If they can't use the name then it seems silly to use the acronym doesn't it?
If they can't use the name then it seems silly to use the acronym doesn't it?
QUOTE (TT22KH @ Aug 14 2008, 02:50 PM)
I stand corrected.
If they can't use the name then it seems silly to use the acronym doesn't it?
If they can't use the name then it seems silly to use the acronym doesn't it?
I know Kyle, doesn't make any sense to me either!!!
I'm gonna lose a bet here, I can't believe that the ASA, in ASALM doesn't stand for American Speed Association!!! I've been fooled for quite a few years here, and now it is gonna cost me some money!!! I think I may of been set up.
I do wonder exactly what it does stand for now!!! I bet we could fill up a few pages guessing. Just think of all the 3 word phrases that come to mind...............................
My vote is for the American Superstock Series! 
Maybe the ASALMS should merge with or buy the Superpro series. Then the ASALMS name can be dropped and the Superpro series will grow by leaps and bounds.
The existing Superpro teams can race with the USPRO Cup series, while the current ASALMS teams will become the Superpro teams.
Just an idea...
-Maurice
The existing Superpro teams can race with the USPRO Cup series, while the current ASALMS teams will become the Superpro teams.
Just an idea...
-Maurice
QUOTE (Mopar93 @ Aug 14 2008, 07:12 PM)
Maybe the ASALMS should merge with or buy the Superpro series. Then the ASALMS name can be dropped and the Superpro series will grow by leaps and bounds.
The existing Superpro teams can race with the USPRO Cup series, while the current ASALMS teams will become the Superpro teams.
Just an idea...
-Maurice
The existing Superpro teams can race with the USPRO Cup series, while the current ASALMS teams will become the Superpro teams.
Just an idea...
-Maurice
Wouldn't that kinda defeat the purpose of the Superpro series?
ASA does not have to "stand" for anything else just because they cannot say American Speed Association. I think they just left it ASA becasue people know the name "ASA" thats the name, ""ASA". I think people just know what it means they just cannot use the real name anymore but they kept the name "ASA". Are ya following me. So Ed I think you are right in what it stands for but they cannot use that so they just say "ASA". They did not make new words for it they just kept it "ASA" lol. Got it
ray
ray
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